Water is Colorado’s most precious resource, and it’s becoming scarcer by the year. As our state faces ongoing drought conditions and growing population pressures, every drop matters. That’s why we believe businesses need to step up and do their part for conservation.
At Rocket Express Car Wash, we’ve made water stewardship a cornerstone of our operations. We recycle 100 percent of our wash water through advanced reclaim systems, using just 18 gallons of fresh water per vehicle. But this isn’t just about checking an environmental box. It’s about protecting Colorado’s rivers, aquifers, and ecosystems for future generations while still delivering the sparkling clean finish our customers expect.
In this text, we’ll explore how car wash water reuse works, why it matters for Colorado’s environment, and how choosing a professional car wash over home washing can make a meaningful difference in our state’s conservation efforts.
Understanding Water Scarcity in Colorado
Colorado sits at a critical crossroads when it comes to water availability. Our state serves as the headwaters for major river systems that supply water to 19 states and Mexico, yet we face significant challenges in meeting our own water needs.
The Colorado River Basin, which provides water to roughly 40 million people across the American West, has experienced its driest 23-year period in more than 1,200 years. Reservoirs like Lake Powell and Lake Mead have dropped to historic lows, triggering emergency conservation measures and forcing difficult conversations about water allocation.
Closer to home, Colorado’s Front Range communities continue to grow rapidly. Our population has nearly doubled since the 1990s, placing enormous strain on existing water infrastructure. Meanwhile, climate change is altering precipitation patterns, reducing snowpack, and increasing evaporation rates, all factors that shrink our available supply.
Agricultural use accounts for the largest share of Colorado’s water consumption, but urban and commercial uses add up quickly too. Every sector needs to find ways to do more with less. That’s where innovations like car wash water recycling come into play.
When we think about water conservation, car washes might not be the first thing that comes to mind. But consider this: there are thousands of car washes operating across Colorado, washing millions of vehicles each year. Without proper water management, that’s an enormous amount of freshwater flowing down the drain. Modern reclaim technology changes that equation entirely.
How Water Recycling Systems Work at Car Washes
Water recycling at a car wash isn’t as simple as just running the same water through again. The systems we use involve sophisticated technology designed to remove contaminants, eliminate odors, and produce water clean enough for repeated use without compromising wash quality.
Filtration and Treatment Processes
At Rocket Express Car Wash, we use New Wave Industries’ state-of-the-art PurWater Reclaim System and PurClean Spot Free Rinse System. These aren’t off-the-shelf components, they’re engineered specifically for high-volume car wash operations.
The PurWater Recovery system captures wash water after it runs off vehicles, then puts it through multiple treatment stages. First, physical filtration removes large particles like dirt, grime, and debris. The water then passes through increasingly fine filters until it reaches 5-micron quality, that’s incredibly clean, small enough to filter out particles invisible to the naked eye.
What makes this system particularly effective is its ability to produce odor-free water that’s suitable for all wash cycles. Early water reclaim systems often produced water with unpleasant smells or residues that affected wash quality. Modern technology has eliminated those problems entirely.
The PurClean Spot-Free Rinse system handles another critical function: treating water hardness. Traditional systems require water softeners that produce brine waste, essentially salty water that creates its own disposal challenges. Our system pre-treats water hardness without softeners, providing that crystal-clear, spot-free finish customers love while eliminating the environmental burden of brine discharge.
Closed-Loop Systems Explained
A closed-loop water system does exactly what the name suggests: it keeps water circulating within the facility rather than sending it down municipal drains after a single use.
Here’s how our process works. When a vehicle enters the wash tunnel, we use reclaimed water for the initial wash stages, the high-pressure rinses, foam application, and primary cleaning. This water has already been filtered and treated, so it’s perfectly effective for removing dirt and road grime.
For the final rinse, we use a small amount of fresh water treated through our PurClean system. This ensures that spot-free, showroom-quality finish. The water from this final rinse then enters the reclaim system, gets cleaned up, and rejoins the supply for the next vehicle’s initial wash stages.
The result? We can reduce water and sewer usage by as much as 85% compared to systems without reclaim technology. Our fresh water consumption drops to just 18 gallons per wash, a fraction of what washing at home would require.
Environmental Benefits of Car Wash Water Reuse
Water recycling at professional car washes delivers environmental benefits that extend far beyond simple conservation numbers. The ripple effects touch ecosystems, waterways, and community resources across Colorado.
Reducing Freshwater Consumption
Let’s put our water savings into perspective. At 18 gallons of fresh water per wash, a busy car wash serving 300 vehicles daily uses about 5,400 gallons of fresh water. Without reclaim technology, that same operation might consume 30,000 to 50,000 gallons daily.
Over the course of a year, those savings add up to millions of gallons, water that stays in rivers, reservoirs, and aquifers rather than being pulled for commercial use. In a state where water rights are measured in acre-feet and every allocation matters, this kind of efficiency makes a real difference.
But it’s not just about volume. Our systems also reduce the energy required to pump, treat, and deliver municipal water. Less water consumption means lower demand on treatment facilities, which in turn reduces electricity usage and the associated carbon emissions. Conservation creates a cascade of environmental benefits.
Preventing Polluted Runoff
This is where professional car washes really shine compared to alternatives, and it’s a benefit many people don’t think about.
When you wash your car at home, all that dirty water flows directly into storm drains. Those drains don’t lead to treatment facilities. They empty straight into local waterways, creeks, rivers, and eventually larger water bodies. Along the way, that runoff carries motor oil, heavy metals, road salts, brake dust, and chemical residues from soaps and cleaning products.
Professional car washes capture and treat all wash water on-site. Nothing goes into storm drains. The contaminants we remove during filtration get properly disposed of rather than ending up in Colorado’s streams and rivers.
This matters enormously for aquatic ecosystems. Even small amounts of petroleum products and heavy metals can harm fish, invertebrates, and the organisms they depend on. Protecting water quality protects the entire food web.
Our systems also eliminate the need for traditional water softener brine, which would otherwise require disposal. That’s another waste stream we’ve simply removed from the equation.
How Professional Car Washes Compare to Home Washing
We hear it sometimes: “I’ll just wash my car at home, it’s cheaper and I know it’s done right.” We understand the impulse. But when you look at the environmental and practical realities, professional car washes come out ahead on almost every measure.
The numbers tell a stark story. A typical home car wash uses between 60 and 120 gallons of fresh water. That’s 3 to 7 times more than our 18-gallon-per-wash figure. And none of that home-used water gets recycled. It all flows down the driveway, into the gutter, and straight to storm drains.
Think about what’s in that runoff: the dirt and grime from your vehicle (which includes brake dust, tire particles, and road oil), plus whatever soap or cleaning products you’ve used. Many household car wash soaps contain phosphates and other chemicals that promote algae growth in waterways, a serious problem for aquatic ecosystems.
Professional facilities like Rocket Express use cleaning products specifically formulated for environmental safety and compatibility with reclaim systems. We’ve invested in technology from industry leaders like Ryko Manufacturing to ensure every aspect of our wash process is optimized.
There’s also the quality question. Our equipment delivers consistent, thorough cleaning that’s genuinely hard to replicate with a bucket and sponge. The combination of precisely calibrated water pressure, commercial-grade cleaning solutions, and our PurClean spot-free rinse system produces results that last longer and look better.
And let’s be honest about time and effort. Standing in the driveway on a Colorado summer afternoon, fighting with a kinked hose, takes a lot longer than a quick trip through our conveyor wash. Your time has value too.
The environmental math is simple: professional car washes use less water, prevent pollution, and deliver better results. That’s a win on every front.
Supporting Colorado’s Conservation Goals
Colorado has established ambitious water conservation targets, and meeting them will require participation from every sector, residential, agricultural, commercial, and industrial. Car wash water recycling represents exactly the kind of practical innovation our state needs.
The Colorado Water Plan aims to close the gap between projected water supply and demand through a combination of conservation, agricultural efficiency, and new storage projects. Commercial water recycling directly supports these goals by reducing demand without sacrificing economic activity or quality of life.
When businesses invest in water-efficient technology, we’re not just reducing our own footprint. We’re demonstrating that conservation and commerce can coexist. We’re proving that environmental responsibility doesn’t mean settling for inferior products or services.
At Rocket Express Car Wash, our commitment to 100% water recycling reflects our broader values. We believe businesses should be good neighbors and responsible stewards of shared resources. Colorado gave us the opportunity to build something here, and we want to give back by protecting what makes our state special.
The technology we’ve invested in, the PurWater Recovery system, the PurClean Spot-Free Rinse, equipment from Ryko Manufacturing, represents the cutting edge of what’s possible in our industry. But we’re also paying attention to what comes next. Water recycling technology continues to improve, and we’re committed to staying at the forefront.
Every customer who chooses a professional car wash with water recycling is casting a vote for conservation. You’re saying that environmental responsibility matters, that innovation should be rewarded, and that Colorado’s water resources deserve protection.
That’s a message we’re proud to amplify. And it’s a responsibility we take seriously every single day.
Conclusion
Car wash water reuse isn’t just a nice-to-have feature, it’s an essential part of protecting Colorado’s environment for generations to come. In a state facing genuine water scarcity challenges, every gallon we save matters.
At Rocket Express Car Wash, we’ve built our operations around this principle. By recycling 100% of our wash water and using just 18 gallons of fresh water per vehicle, we’re dramatically reducing our environmental footprint while still delivering the quality our customers expect. Our PurWater and PurClean systems represent the best available technology for efficient, sustainable car washing.
The choice between a professional car wash and home washing isn’t just about convenience or results, though we win on both counts. It’s about making a decision that supports Colorado’s water future. It’s about keeping polluted runoff out of our streams and rivers. It’s about recognizing that we all share responsibility for the resources that make life in Colorado possible.
We invite you to make your next car wash an environmentally conscious choice. Your vehicle gets the sparkling clean finish it deserves, and Colorado’s water stays where it belongs, in our rivers, our reservoirs, and our future.

